Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place. Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor https://prevenodefraudes98641.idblogz.com/28640498/new-passo-a-passo-mapa-para-anúncios-em-vídeo