So again, if we think of search marketing as a angle, SEO and PPC are two sides of the same angle – SEO is the unpaid side, PPC is the paid side. Keyword research also involves assessing the competition conscience specific keywords. This means determining what the relative competition is https://one-bookmark.com/story16995151/des-notes-d%C3%A9taill%C3%A9es-sur-seo